Approval Process
For pet product companies
"I was truly impressed with the thoroughness of the testing that the APA did and I have been told by several people in the trade that it is very meaningful to gain their accreditation. I'm now using their approval logo in all of my advertising and marketing materials and I think it serves well as one more vote of confidence to potential buyers. From my experience, I would highly recommend the APA testing and approval process."
Denise Woods
Snap 2 It, LLC
Increase your sales AND distribution! Getting your product approved can be an important step in the success of your business. Not only do consumers have complete confidence in the APA Approval process, which helps to increase sales, but vendors are far more eager to accept APA Approved products, increasing distribution.
In addition, Product Approval includes the same benefit so valuable to our Business Approval, Consumer Feedback. Consumers can leave third party feedback anonymously which is forwarded to you so you can make valuable marketing and design improvements.
We can now approve not just individual products but entire product lines as well. Please call 800-272-7387 Marcie Sapp at x27 or Richard Perkins x53 for more details.
The only
Product Approval that not only conducts extensive real world testing, but ongoing testing and consumer feedback as well.If you are interested in having your product approved there are three steps to the program.
The APA has a pre-determination process to decide if a product meets testing guidelines. For example, we are currently not testing foods or chemicals. Each product must be individually evaluated (if your product is a new type of collar for pets, the collar must be separately evaluated for each type of pet).
The fee for product evaluation varies depending on the product. In most cases the fee is less than five hundred dollars. The fee will be determined after the initial review. You should be prepared to provide enough product for proper evaluation. Fill out the following form to have your product evaluated for consideration.
Begin the Application Process
Product Testing
Products are tested in their actual intended use environment. When possible, shadow testing will be done in harsh environments. If a products longevity is in question the approval may be delayed or issued on a contingency basis. These possibilities will be discussed prior to testing.
Upon approval, the APA Approved logo and permission for its use will be issued. The APA will field feedback for the product and forward consumer feedback to the company.
While we do not strive to be not "big brother", serious complaints will be investigated and approved status can be revoked if warranted. Our approval process is so thorough, this has not yet happened.
A report is issued as to the results of testing in most circumstances. If a product has been approved, camera ready approved logo artwork is issued along with guidelines for its use and the product may be featured at our web site. If a product does not pass and the required improvements are made, it may enter the approval process a second time.
